Search Engine Optimization (SEO) is a process of improving a web page until it becomes more visible on search engines. This market is worth over $80 billion dollars at the moment and is expected to rise in the coming years.
Despite this, many business owners are skeptical about its importance.
This skepticism is often raised by those new to the online space. They think; “Why spend on SEO services when there are other direct means of marketing?”
And this is often a result of the many misconceptions about SEO. Some of these include the costs of hiring an SEO firm and the time to see results.
Becoming visible on search engine result pages is no easy job. It requires understanding the search engine algorithm and deploying proven digital marketing strategies.
SEO firms have SEO experts that help increase your online visibility. Some SEO services rendered include on-site SEO, SEO audits, keyword research, on-page optimisation, pay-per-click PPC services, SEO campaigns, and so on.
Is Hiring An SEO Agency Costly?
You may be wondering: how much does SEO cost? What scares many businesses away from employing SEO services is the cost associated with it. There is a common feeling that you need thousands of dollars to hire a good SEO agency for your digital marketing campaign.
But do SEO services truly cost so much? Let’s play with some Stats.
Most SEO companies and SEO consultants provide an affordable monthly package for their digital marketing services. These packages may cost as low as AUD 70 per month, or go as high as AUD 200,000 per month, with the majority of the packages falling in the lower range of pricing.
It is also worth noting that many businesses paying huge amounts of money to SEO agencies are big corporations utilizing enterprise SEO, and likewise businesses doing SEO for international reach, where the competition is tougher.
Therefore, as an Australian business aiming for local SEO, it is more realistic to spend between AUD 70 and AUD 500 per month for a sustainable SEO strategy. This cost is negligible when compared to how much website traffic you get from Google and other search engines.
Pricing is also flexible. With top SEO companies like Aussie SEO, you will get a breakdown of some proven SEO strategies that fit your budget. You can start by requesting a free SEO audit.
SEO services aren’t as costly as is popularly believed especially if you are a small business in Australia.
How Long Does it Take to See Results?
Majority of businesses can expect to start seeing results from their SEO campaign within 2-3 months. However, it might take longer to see very significant results from an SEO campaign, sometime up to 10 months.
In reality, an SEO campaign requires a continuous application of the SEO strategy being used. The search engine algorithm is designed to only rank credible results on SERPs. And it takes several crawls across your website to determine that. There are also many other factors to be considered before your website can begin to rank high on Google’s search results home page.
Considering the number of businesses on the web, expecting to see huge improvements for your SEO campaign in a very short time is rather an unrealistic goal.
To ensure faster results, you should consider employing the services of a competent SEO agency. Doing it yourself requires a steep learning curve that may cost you a lot of time.
The moment your SEO efforts begin to pay off, your business will experience a quantum leap. You will be visible online and you won’t be paying for clicks. This is possible if you have a dedicated SEO agency to help you out.
Is Hiring Australian SEO Experts Worth It?
The short answer is “Yes”.
For local SEO, you will need competent SEO services or a digital marketing agency that understands the Australian digital marketing structure. Agencies like Aussie SEO have several years of experience in local SEO and are knowledgeable about what works and what doesn’t.
Let’s see how important SEO services are to any business. According to Statista, the average click-through rate for a pay-per-click service is 1.59%. Conversely, the average CTR for organic traffic is 33.59%. This means that results appearing organically from search engine optimisation would do much more good for your business than any paid campaign can.
As you can observe, the CTR for organic traffic is more than 20 times higher than it is for paid ads. Therefore, you may have to think twice before making paid ads the main source of traffic for your business website.
Likewise, learning the art of Search Engine Optimization requires a steep learning curve and a good background in the field. This may not sound interesting, especially if you are not technically inclined. It may not even make sense to leave your core business to focus on this when all you need is an SEO consultant.
Therefore, you may consider hiring SEO specialists to maintain credible online visibility. Given how important a good SEO strategy is to any business, hiring a credible SEO company in Australia is surely a worthy decision.
If you are yet to include SEO in your marketing strategy, you can reach out to us today.