Dental SEO
Do you want to bring new patients to your dental practice with online leads?
Dental practice owners understand the challenges in bringing new patients to their clinic.
When prospective patients are searching for a new dental practice for themselves or a family member, the first thing they will likely do is use a search engine. So, no matter how close you are to a potential patient’s home, work, or commute, you will miss that opportunity if your practice doesn’t appear at the top of search engine results.
Our expertise and leading-edge processes have consistently brought our clients to the top of search engines like Google or Bing, giving them the visibility and trustworthiness they need to generate new leads.
At Aussie SEO, we are a team of experienced SEO (Search Engine Optimisation) experts specialising in helping dental practices with their online presence. We know how to maximise your marketing, capitalise on trending dental search terms, and bring you more patients without any extra effort on your part.
Let us handle your SEO and dental marketing, so you can appear higher on Google search results. With our dental SEO expertise, you’ll be seeing more website visitors and bookings for dental patients.
Our Dental SEO Strategy For Your Dental Website
Combining our intimate, leading-edge knowledge of best SEO practices and tools with a deep understanding of your industry, we apply a comprehensive strategy to bring you a consistent stream of new patients. You can leave the marketing to us, and focus on providing expert dental care to your patients.
We analyse your competitors
Understanding what works for your competitors is a crucial part of planning dental SEO.
Some of the things we look for are:
- SEO keyword competition
- Backlink gap
- Top content
We research the style of content your competitors create and how engaged their customers are. We also see what they are missing, and how you can do it better.
With this analysis, we can implement your own dental marketing using digital marketing campaigns and dental search engine optimisation strategies. With your competitive SEO strategy, you will be leaps and bounds ahead of other dental practices.
We assess your website traffic and user experience
Your Google ranking is a critical factor in determining the visitor numbers on your website.
Ranking, also called organic ranking, is the position that your page appears on in a search engine results page, just below the ads. Search engines run on algorithms, and they are constantly being updated to give users the best possible experience.
What does that mean for you?
Basically, follow their rules or be left behind.
We comprehensively audit and adjust your website to be as appealing as possible to the search engines’ algorithms, while also providing the perception of expertise and authority to its visitors.
Through our process, we not only optimise your page for website traffic but also a great user experience.
We build your domain authority
The domain authority of your site is a huge factor in how well your practice will be regarded by search engines. And to secure you a good domain authority, we work with backlinks.
Backlinks are links to your dental practice appearing on other websites. They are essential to your dental SEO marketing because they show that your content is valuable and authentic.
We conduct keyword research using the latest keyword research tools and technology to discover the buzz words and significant current language trends. This makes your content more relevant, and you will likely find other sites that will want to reference your website.
What does all this mean for you?
When we increase your domain authority, your website becomes a hub for dental information. This positions you as the experts in the field, which leads to your business receiving the recognition it deserves.
We assess your content
We understand that producing content can be one of the most challenging parts of maintaining your dental SEO rank; however, it is also one of the most crucial.
Consistent content creation enhances your search engine optimisation in the same way that backlinks and user experience achieve a higher ranking for your dental website.
Business success is not always about offering the best product or service. It is about ensuring the right customers for your product see that you provide the dental services they need.
Take professional teeth whitening, for instance. Listing it as a service on your website will not be enough to bring website traffic. You also need to create informative content around teeth whitening, using relevant keywords to get prospective patients to your dental website.
And writing one blog will not be enough either. Search engine rankings are increased with not only informative and authoritative content, but consistently produced content utilising keyword research.
Ready to reach the top?
If you want to increase search results for your dental clinic and find new patients, the team at Aussie SEO would love to hear from you. Dental SEO starts with your clinic, so take the first step towards gaining those potential clients you are currently missing out on.
Book a free 30-minute consultation and discover how we can get your practice to the first page of search results.
Book your consultationAlready have a dental SEO company?
How hard are they working for you?
What have they done this month?
From your perspective, one of the difficulties of working with a dental SEO expert can be understanding what is being actioned. Some businesses have expressed to us that they do not fully understand what SEO services are being provided by their SEO agencies.
Unfortunately, sometimes this is by design. Agencies with bad intentions can muddy the waters around SEO practices to confuse their clients. At Aussie SEO, we understand that good relationships and clear communication are key to getting the best results for our clients.
You should find that fresh and valuable content is being created for your website, and your search engine rankings are improving. Also, the SEO services supplied should be clear and detailed monthly in a report. Otherwise, what are you paying for?
What digital marketing have they completed?
You should know what campaigns have been undertaken and when because an SEO campaign can cost a lot of money. They are designed to bring together a coordinated effort to increase the visibility of a website by conducting keyword research, publishing content, and creating backlinks.
Aussie SEO knows the importance of a successful content marketing campaign, which is why we create informative, engaging, and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.
What KPIs are they tracking?
One of the great things about SEO for dentists is that it is easy to see what is working. You can see how often search engines are finding your website and also access organic website traffic to find out where your new patients are coming from, making your SEO efforts worthwhile.
These key performance indicators are really important to your dental clinic, so you should be hearing about them!
Suppose your current dental SEO agency is not providing you with monthly, quarterly, and annual reports on your traffic search results, digital marketing, clicks, conversion rates, and online bookings. In that case, you should be asking for more from your agency.
We know dentistry
Often business success comes down to how competitive you are, and with more and more competition in the dental industry, you will benefit from working with dental SEO experts.
Many SEO agencies understand how to improve site rankings with a few simple tricks, but that will only get you so far.
We know search engine optimisation inside-out and we understand how to optimise your dental practice website with a bespoke SEO strategy tailored to you and your industry.
Understanding the dental services you provide and where your existing patients come from guides our SEO experts, who ensure your dental practice’s website will appear in potential patient searches, resulting in organic website traffic that costs you nothing.
Why choose Aussie SEO?
Our expertise and the processes we follow allow our clients to increase their ranking in search results; appearing on the first page of searches. Meaning visibility to new patients, more patients in your clinic, and enhanced profitability of your practice.
We understand the needs of your patients; what they want, and what you can offer them. Our SEO strategy is tailored specifically to your dental clinic for competing local businesses.
We have the tools to get you visibility and position in local searches.
Our professional services include SEO for dentists, digital marketing, and dental SEO campaign management. Our goal is to help your business have a more visible online presence, resulting in new patients.
We know what you need to get patients in the door, and we work for you to do it.
We are happy to provide SEO for dentists on a month-to-month basis with no lock-in contracts. You never have to feel locked into staying with us, but we expect our search engine results will speak for themselves.
We deliver high-quality work to our clients because we are a local business invested in your business's success. Our SEO company is based here in Australia and aims for a personalised and local approach.
We are always easy to reach, and prompt with solutions for any issues you may have.
Why choose Aussie SEO?
Our expertise and the processes we follow allow our clients to increase their ranking in search results; appearing on the first page of searches. Meaning visibility to new patients, more patients in your clinic, and enhanced profitability of your practice.
Yes, and it's actually quite simple. Search engine optimisation (SEO) will help you get your dental services seen by more people, ultimately leading to more patients. This is because the higher you rank in search engines; the more people will view your website, and the easier it is to show in Google Maps.
You will find that our dental SEO processes will not only result in new patients but will help convert existing patients by promoting services they did not know you offered.
We speak to people who have invested precious resources into building a beautiful website and are tearing their hair out to understand why no one is finding it!
Taking the next step in optimising your website so that search engines can find it among all your competitors. Placing your website in front of your future patient is a crucial factor in your practice's success.
PPC or pay-per-click is a model used to drive website traffic, in which you pay a publisher when your ad is clicked on. The ad is listed at the top of the page the customer sees in the search engine and might be clicked on first. But research indicates that most people do not trust these links, as anyone can pay to have them there.
SEO is a broader approach aimed at improving organic rankings (non-paid) with search engines like Google, but both can result in more patients finding your business.
These are different digital marketing approaches that you can utilise together to achieve the ultimate search engine marketing (SEM) strategy.
With that being said, the main difference between the two is that PPC, as its name suggests, is paid per click and traffic from SEO is free.
It is difficult to say one is better than the other because they can both be a part of your digital marketing strategy.
Dental SEO services will provide you with organic traffic, authority, and a solid online presence, and it does not cost you anything once your rankings have improved within search engines.
PPC can assist you in reaching new patients by targeting demographics, including businesses or people in your local area. However, it does cost for each click, and SEO can also focus on local searches!
Backlinks are links where your dental practice appears on other websites. They are an important part of dental SEO marketing because they show that your content is valuable and authentic.
Google Analytics can report on how many backlinks your website is receiving. They do not need to be from other dental websites, and they can be on almost any site. Google looks at how their site ranks and gives you a score based upon that link. For instance, if your practice has been mentioned on a website like news.com.au, that will carry high authority.
We, as part of our off-site SEO strategy, will secure you valuable backlinks to improve your authority.
SEO companies can submit your website to Google for free, and you can even do it yourself if you want. Doing this allows Google to know that your website is ready to be considered and ranked.
If you do not submit your website, it will still be catalogued by web crawlers on their routine scouting trips, but any changes you make to improve your SEO in the meantime will not be taken into consideration.
We know a successful content marketing campaign is essential, which is why we create informative, engaging, and persuasive content that captures patients' interest. We tailor a bespoke content marketing strategy for each of our clients.
We consider the on-site SEO factors. This is the practice of optimising elements on your website to improve search engine ranking and visibility, such as blogging, content tags, keywords, and user experience.
We also will look at off-site SEO factors such as backlinks, social media, external or guest blogs, and other factors.
Because we have a deep understanding of your industry, we tailor each strategy to your dental practice to convince new patients to click through your website for special offers, purchase your products, or contact you about your services.
Honestly, we have to tell you it will not be instant.
Seeing a result from investing in SEO services can take anywhere from 6 to 12 months. SEO takes time because search engines such as Google take time to boost your ranking, and if you have not been posting blogs regularly or making changes to your website, then it takes longer for the search engines to come back and check your site.
Which is why working with a dental SEO company that knows your industry inside and out is essential. We can speed this process up enormously.
But you should be able to see results in new patients finding your practice and making bookings to visit your dentists within the first six months.
Of course, you can! Buying ads, such as Google ads, is included in our marketing strategy, alongside our SEO processes. However, we recommend that the two be used together because they can complement each other and simultaneously improve search engine results.
Google Analytics is one of the ways we can report to you on the success of your campaign. We can provide insights into where your organic traffic is coming from, to the performance of relevant keywords from the Google search console.
You receive complete SEO keyword rankings reports, link building reports and your site coverage crawl/index page information. The priority for the Aussie SEO team are your business goals, with strategies to attract high-quality traffic and convert that traffic into paying customers.
We think so.
Do you have the time to get to know your local SEO, understand how the search engine ranks for your industry and plan and write that blog on teeth whitening you have been meaning to get around to?
You could spend the time looking at dentist SEO yourself but having someone else do the work for you means you can focus on what you do best.
Aussie SEO are experts in SEO for dentists, and we want to help your business grow.
This is a great question. It could be due to a few reasons. You might have a Google penalty and not even know it. Sometimes these result from previous behaviours on your website or possibly previous SEO agencies.
You may not have considered the best keywords for your customers. If you want search engines to rank you for "dentists near me", then you need to refine the search using keyword research tools.
See what our clients have to say.
We believe our relationships with our clients should be based on transparency, persistence, integrity, and mutual trust.
Which is why we love it when we get such great feedback from our customers.
See what some of our clients have to say about us.
“These guys are so awesome! They really, really know what they’re talking about which is something you don’t always get in the marketing industry. They’re open, transparent, completely honest and won’t take on a client they can’t help. Thank you for all of the amazing work you’ve done with us so far and for being total legends all-round.”
Terri Williams, Clever Fox Creative
“Excellent results and the communication has been fantastic. Love working with the team at Aussie SEO”
Ross McFarlane
Ready to reach the top?
If you want to increase search results for your dental clinic and find new patients, the team at Aussie SEO would love to hear from you. Dental SEO starts with your clinic, so take the first step towards gaining those potential clients you are currently missing out on.
Book a free 30-minute consultation and discover how we can get your practice to the first page of search results.
Book your consultation