Brisbane’s Top-performing Keywords for Local SEO

Search engine optimisation (SEO) is an essential aspect of digital marketing. It makes sure your website is visible and easily accessible to your target audience.

On the other hand, local SEO is a specific type of SEO used in digital marketing to optimise websites for a particular location.

In this blog post, your number 1 local Brisbane SEO agency, Aussie SEO, will show you some of the top-performing keywords for local SEO, Brisbane, using various digital marketing research tools.

We’ll also tell you why each is essential for your business.

Understanding the City

Brisbane is the capital city of Queensland, and it is known for its vibrant culture, beautiful weather, and friendly locals.

As a result, it is a popular destination for tourists and businesses alike.

However, with the increasing competition in the digital space, it is essential to have a strong online presence to stand out from the crowd.

That is where local search engine optimisation is king.

Definition of Local SEO 

Local SEO is the process of optimising your website for specific geographical locations.

It involves using keywords relevant to your business and location, such as the name of the city or region, to reach local customers.

This is important for companies that operate in specific regions or municipalities, such as restaurants, shops, and service providers.

It usually comes after technical SEO. Technical SEO is all the optimisation done to your server and website.

Unlike technical SEO, local SEO is all the optimisation done at the digital marketing or content creation level and is specific to a business’s area of operation.

Local search engine optimisation is critical for businesses operating in Brisbane.

This is because it ensures that your website appears at the top of the results when people search for relevant local keywords on the major search engines within the city.

This, in turn, helps you to attract more local customers and increase your revenue.

So, what are Brisbane, Queensland’s top-performing keywords for local search engine optimisation?

Top-performing Keywords for Local SEO Brisbane Campaigns

When it comes to local search engine optimisation in Brisbane, there are a few local keywords that perform exceptionally well.

According to data gathered from SEMRush, a popular keyword research and online ranking tool, here are the key performing keywords and questions for Brisbane in Australia.

These will become useful for your local keyword research:

And according to the Google search trends in Australia, here are the most searched keywords on queries relating to Brisbane:

But these are raw data. Which should you prioritise the most, and how important are all these keywords? Keep reading!

Top-performing SEO Brisbane Keywords for Local SEO

1. “Brisbane” 

The city’s name is the most apparent and essential keyword for any local SEO campaign in Brisbane.

It is a broad keyword found in local SEO searches and can be used in various contexts and is highly relevant to the city.

Brisbane is a popular destination for tourists and locals alike.

With its scenic beaches, vibrant nightlife, and abundance of cultural attractions, it’s no wonder that “Brisbane” is one of the top-performing keywords for local SEO in the city.

2. “Brisbane Australia” 

“Brisbane Australia” is a top-performing keyword for local SEO in Brisbane as it is the name of the city and the country it is in.

No surprise that it’s an essential keyword for businesses, tourists, and locals.

Local businesses, tourist agencies and local authorities can use this keyword to promote the city and its features.

It is also helpful for travellers to find information in local search about Brisbane as a destination.

3. “BOM radar Brisbane”

This is a top-performing keyword for a local SEO campaign in Brisbane as it relates to the Bureau of Meteorology’s weather radar service.

This is an essential tool for many residents and businesses in the area.

This keyword can be used by weather-related websites, news outlets and local authorities to provide up-to-date information on weather conditions.

4. “Brisbane weather” 

Brisbane weather is a popular search term for locals and tourists alike on various search engines.

With its subtropical climate, Brisbane experiences warm temperatures and high humidity throughout the year.

Keywords related to Brisbane weather, such as “Brisbane temperature,” “Brisbane forecast,” and “Brisbane humidity,” are essential for local search engine optimisation.

5. “TV guide Brisbane” 

This is another top-performing keyword for a local SEO campaign in Brisbane, providing residents with important information about local TV programming schedules.

The keyword can be used by TV networks, cable providers, streaming services, and local news outlets to inform the viewers of what to watch and when.

Additionally, it can also be used by local businesses to advertise their TV shows or movies.

6. “Brisbane safety” 

“Brisbane stabbing” is a top-performing keyword for local search engine optimisation in Brisbane, as it highlights a current event and concern for the community.

This keyword can be used by news outlets and local authorities to inform and update residents on the situation.

7. “Flood insurance rate map” 

This is also a crucial keyword for local search engine optimisation in Brisbane. This map helps homeowners understand their flood risk and find the best rates for insurance.

Residents in flood-prone areas need access to this information to protect their property.

8. “Brisbane airport” 

With over 22 million passengers passing through each year, the Brisbane airport is a major hub for travel and tourism in Queensland.

Optimising for this keyword can help increase visibility and drive traffic to businesses related to the airport, such as hotels, transportation, and rental car companies.

9. “Brisbane airport parking” 

“Brisbane airport parking” is a highly searched keyword for those looking to park their vehicles at the airport before travelling. So it’s something to include in a local SEO Brisbane campaign.

With multiple options available, including long-term and short-term parking, it is crucial for businesses offering airport parking to optimise their website for this keyword.

This increases visibility and attracts customers.

10. “Brisbane River”

Brisbane river is a major attraction for tourists visiting the city. The river offers various activities, such as boat cruises, kayaking, and fishing.

It also features scenic views of the city skyline and is a popular spot for picnics and outdoor events.

Optimising for “Brisbane river” in a local SEO campaign can help local businesses increase visibility and attract more customers.

Conclusion 

Optimising your website for local SEO is crucial for businesses operating in Brisbane.

By targeting the right keywords in your digital marketing, you can ensure that your website appears at the top of search engine results and attracts local customers.

However, it is essential to note that optimising your website for local SEO is complex and requires a lot of expertise. Keyword trends vary from season to season.

Keywords searched for today may become obsolete three months after as trends change.

That is why it is essential to hire a Brisbane SEO agency like Aussie SEO to help you with the process.

Ready to boost your local SEO in Brisbane and attract more customers?

Contact Aussieseo today to schedule a free consultation with one of our expert SEO consultants.