A blog is a frequently updated web page. Oftentimes, businesses create blog content on their website which makes it easy for readers to engage with their posts. With almost 5 billion internet users in the world, there is no better time to make blogging a part of your SEO strategy.
If you are wondering how a blog page can help your website, this post is for you. We’ll take you through what a blog post is, why it is an important content marketing strategy, and how to get started.
Why is a Blog Page Important?
Two question people ask after launching a website are ‘is a blog important?’ and ‘is it one of Google’s ranking factors?’ Well, having a blog is a powerful digital marketing strategy for online businesses. Here are the reasons why we say so:
1. Blog Posts are Important for Search Engine Optimization
Each time you publish a blogpost, you get a new opportunity to appear on the search engine results pages and draw traffic.
It also sends a signal to Google and other search engines that your website is active and should be checked regularly.
2. Blog Pages Can Improve Your Brand’s Visibility on Social Media.
You do not have to hire a social media manager to create social media content for you. Each time you create a new blog post, you are creating content for people to share on social media platform — Facebook, twitter, Linkedin, Pinterest.
This puts your business in front of a new audience. If the content is valuable enough, you are sure to get new website visitors. People flowing to your website via social media traffic can quickly become a source of sales and growth for your business.
3. A Blog Post Can Convert Traffic into leads
Not all blog readers will become leads. However, you can increase the chance of getting more leads by blogging.
Each new post is a new opportunity to convince a reader to buy from you. Here’s how it works:
Write high-quality and relevant content on your blog.
Next, include a call-to-action button. You may also include a link to a lead magnet as well. A lead magnet is simply a free resource given to a potential customer in exchange for their details. It could be a free ebook, webinar, whitepaper, or anything your readers will love. Keep nurturing the prospects via email marketing.
4. It Establishes You as an Authority
Becoming an online authority is key to having a successful online business. Being an online authority is more than being an opinion maker. Rather, it means you have built a reputation with your followers. They trust you to bring accurate information to them.
To get started with becoming an authority, start a blog. If you create valuable blog posts consistently on your blog, you’ll gradually become an authority. Prospects are more likely to buy from you since you have shown expertise in your field, which is very helpful to small business owners.
An added bonus is that Google algorithm uses authoritativeness as one of the major ranking factors.
5. Blogging Helps with Link Building
Links are essentially the currency of the web. Websites with plenty of them are given preference by all major search engines. In fact, the number of inbound links a website has plays a major role in its position on the search engine results pages.
You really can’t downplay link-building when it comes to SEO. Although generating inbound links is important, it is quite challenging. However, blogging can ease things up for you.
When you publish valuable content, other websites can link back to yours. This would serve as a vote of confidence from other sites, and it send a signal to search engines that you are an expert.
Making link building a part of your marketing strategy will also help you build domain authority, which in turn improves your overall visibility on search engines.
6. It Drives Long-term Results
Blogging offers you long-term results. Imagine taking a long vacation and never worrying about your site’s traffic. When your post ranks, you can continue to get traffic (and leads) and appear on organic search results for many years to come. You can check how many visitors you have via google analytics.
The first blog was Links.net, created in 1994 by Justin Hall, while he was a College student. Several years after, the blog still generates traffic (everyone wants to know what the first blog looked like). The blog post you create also remains on the web. If it’s valuable enough, it can be a lifelong source of traffic.
Tips for Creating Blog Posts that Rank on Search Engines
We have established that blog pages are important. However, your post will not fly unless you take search engine optimization seriously. Here are some SEO tasks to do when creating content.
Do Keyword Research
A crucial part of your SEO strategy is optimizing content for relevant keywords. Before writing a blog post, conduct keyword research and include the words in your content. When a user makes a Google search, he inputs a phrase. If you have properly optimized your content for that phrase, it will get a spot in the search results.
Opt for keywords with high search volume and low competition. Some of the best SEO tools for SEO research include SEMrush, KWFinder, Ahrefs Keywords Explorer, and so much more. You should also optimize your meta tags and title tags.
Add Subheading to Content and Incorporate Keywords
Break down content into sections with specific headings.
Also, add keywords in the headings. This tells Google that your post is close to the user intent and can be on Google results.
Create Long Form Content
SEO professionals recommend creating long content. This is because Google rewards long content. The highest-ranking posts on Google are long. Even though its long content, it should be packed with value. Also, add visual content, internal links, and embedded youtube videos to further enrich the content.
Improve Content Readability
Google ranks content based on how readable it is. You can use a free tool like Hemmingway App to check a post’s readability before publishing.
Avoid too many complex words and use short sentences.
Update Blog Posts Frequently
This is a common advice SEO specialists give. To improve your position on the search engine results pages, update your content regularly. Check if the information is still relevant and make appropriate changes. This can improve your search engine rankings.
Additionally, take technical SEO seriously. This is what would really make you stand out from other millions of sites in your niche.
There is no doubt that a blog page can help increase the visibility of your website. It is a crucial online marketing strategy in the SEO industry. It can improve your website traffic, improve your position in the search results, improve organic traffic, and establish you as an authority in front of your target audience. It also offers long-term benefits.
Search engine optimizations covers a lot more than creating blog posts. There are other SEO strategies to incorporate that requires more than a basic understanding of SEO. That’s why you should talk to an SEO professional or specialist. An SEO specialist’s job is to improve your site’s overall performance on search engines.