There are people who believe that having computer knowledge is enough know-how to rank a website on search engines.
However, when it comes to web positioning – that is, getting the website or blog to appear among the first results on SERPs (Search Engine Results Pages) when relevant search queries are entered on the search engines – it is vital to have technical knowledge of search engine optimisation.
This means familiarity with keyword research techniques, Google analytics, title tags, organic traffic, and other parameters of search engine rankings.
These guarantee search engines recognise your content, understand its importance and place it on the first page of results.
So, you see that it’s critical to understand all the SEO techniques involved in getting optimal results in search engines.
Now, back to the question, Can I do SEO by myself? Thedefinitive answer would be NO.
We don’t recommend it even if you have SEO knowledge as well. We’ll tell you why in the rest of this article.
Why You Shouldn’t Do SEO Yourself
Here are four good reasons we think you should avoid DIY SEO and delegate SEO services to SEO specialists such as Aussie SEO:
1. You Need In-depth SEO Knowledge & Google Analytics
Effective web positioning is based on knowing the various factors that influence search engine optimization and search engines results.
These include keyword research, using related keywords, building internal links, and analysing the result with tools like Google Analytics.
But that’s not nearly all. There are many other elements, plus these factors can vary constantly.
Thus, it is imperative that the SEO professional has enough experience and stays up-to-date in order to properly handle SEO strategy for a website. Does that sound like you?
You may be a computer scientist and have an acquaintance with web programming but that’s sadly not enough.
In any case, you need expert knowledge concerning the management of Internet spaces so they are optimised for search engines.
The smart move is if you want quality search engine optimisation, it’s best to consult an SEO service provider like Aussie SEO.
With an SEO agency, you can count on the guidance of SEO specialists for quality search engine optimisation throughout your journey to rank high.
To properly carry out effective SEO strategy, you need some of the following:
Knowledge about the behaviour parameters of the search engines and information about the changes taking place on the fly.
Knowledge of social networks and how to work on them.
Management of tools that allow SEO to be much more practical and functional.
Subject matter experience that ensures the natural integration of SEO content.
Relevant keywords and target keywords research, and content marketing
But that’s still not the complete list! Even if you have all these elements, would you leave your primary business to focus on SEO 24-7?
2. Quality SEO Robs You of Precious Time
Now let’s assume you have all the proficiency to handle your DIY SEO.
When managed personally, ensuring good SEO rankings often becomes a full-time engagement.
This is why most companies outsource SEO strategies to SEO experts. Still, some business owners might consider it cheaper to do their SEOs themselves.
Although it’s possible to handle your technical SEO services yourself- if suitably qualified- it’s essential to remember that it requires divesting valuable time from your primary job, managing your business.
An SEO process involves a lot of time, energy, and also funds.
Those who don’t wish to spend adequate time implementing content strategy, link building (off-page SEO), UX, and technical SEO strategy, are unlikely to get the results they want.
Moreover, for each SEO strategy to be technically executed, it requires in-depth knowledge of programming and web design.
You need a lot of keyword research and also factor in related keywords and meta descriptions.
Taking all of these steps while working on other necessary tasks is simply not feasible for most entrepreneurs, especially long term.
This will lead to them sacrificing the success of their main business for a high SEO ranking.
Remember, when you start getting results, you still need to keep up with the technical demands. And SEO requires consistent effort.
3. Keeping Up To Date
Staying up to date with SEO trends is very important. Social media marketing and content marketing, among others, are highly responsive to customer behaviour, and change pace and style constantly.
Those who do SEO strategies on their own may be unfamiliar with the latest changes in this dynamic field.