Search Engine Optimisation (SEO) is obviously vital for Australian businesses in today’s digital world.
But is there more to SEO strategy than keyword research and content optimization? For instance many would like answers to the question, “Does SEO require coding?”
Well, yes and no.
SEO typically doesn’t require coding. You can do well in SEO without coding, as this skill does not require hands-on coding.
However, basic coding skills or knowledge can come in handy in when you come across some basic HTML and CSS code while doing SEO.
In such instances, basic knowledge of these programming languages can help you do SEO more effectively.
This is why it is common for search engine optimisers to work closely with web developers because they understand how the website platforms and coding correlate, which is the technical aspects of SEO, also known as technical SEO.
So, despite not being a leading factor, basic coding knowledge can turn a good SEO strategy into a great one. This is an essential component of digital marketing.
SEO Coding Skills and Technical SEO
Although SEO is not entirely technical, there are technical aspects of a website that need to be optimised to improve its visibility and ranking on search engines’ result pages.
This is why, although coding skills are not a prerequisite for a successful SEO, knowing how programming works is beneficial as it makes the process effective.
The following are some basic SEO coding skills that you could have:
1. Coding Language
To understand how a website’s front and back ends work, SEO specialists need to have a rudimentary grasp of basic coding language.
With knowledge of this, you can modify a website without interfering with the programming code.
2. HTML and CCS
For an SEO specialist, HTML knowledge is beneficial for your site optimisation work.
HTML acts as a standard for your website, helping Google’s bots rank and find your website faster through custom tags or words that act as keywords.
On the other hand, CCS optimises the website for speed and creates the best UI/UX.
Additionally, through using CCS validators, SEO experts learn what is lacking on their client sites and work towards enhancing them.
Additionally, if you are working on a consulting basis or for a small company, you will likely be required to make technical adjustments to web pages.
When you don’t have a web developer present, you can make these changes yourself.
The Importance of Knowing How to Code When Doing Seo for Your Webpage
The SEO landscape is dynamic.
Learning the basics of coding is a smart place to begin if you want to stay ahead of the competition and the trend curve.
Coding is the foundation for websites and can affect your SEO efforts.
Here are some reasons you should learn to code as an SEO expert.
Stay In-front of the Competition
As Google’s algorithm evolves, technical SEO and programming are becoming more intertwined.
This makes code knowledge essential for rendering successful SEO services today, whether that’s content writing or the creation of service pages.
With better understanding of technical SEO, you can develop more effective SEO strategies as an SEO service provider. Coding thus has a direct impact on SEO.
Optimise Websites Effectively
Knowing how to code makes it possible to optimise your website for the search algorithm.
By coming to grips with HTML tags and CSS, you can effectively improve the overall structure of your website by adequately formatting it for web crawlers to index.
Knowing how to code, just like link building, comes in handy when creating a website optimised for both users and web crawlers.
This enables your website to appear higher in search engine rankings and ensures you get the most traffic obtainable.
Solve Problems on Your Own
Even the simplest errors can be pretty frustrating, especially if you haven’t a clue about fixing them.
Consequently, another benefit of knowing how to code during SEO is that you can diagnose technical issues that may arise in a website.
These potential issues, such as website structure, may prevent a site from ranking high in search engine results.
How Coding Helps Search Engine Optimisation
Coding enables search engines to access and understand the structure and content of a web page, just as Google Analytics does for SEO.Therefore, when a website is coded correctly, its ranking in search engine results pages (SERPs) becomes higher.
Coding also helps improve user experience on a website and makes it easily accessible to users.This programming is intertwined with SEO because it makes the navigation of a website more accessible.
This promotes higher rankings in search engine results as accessible websites are likely to rank higher.
Coding is essential for SEO because it helps a website better optimise its content for search engines. This includes title tags, headings, meta descriptions, and the relevant keywords needed for a website to rank higher in SERPs.
Finally, coding also helps improve a website’s SERP ranking by creating a website structure that is easy for search engines to interact with.
As the world becomes increasingly digital, ignoring coding makes you in danger of falling behind as an SEO specialist.
The more businesses seek online visibility for their brands the more the need for excellence in SEO and the demand for programming skills.
The importance of coding for SEO should not be understated.
Basic coding knowledge in the process of search engine optimisation impacts page speed and functionality, which, over time, produces results.
Aussie SEO Services
To start, request the expertise and services of Aussie SEO, a team of SEO professionals in Australia committed to providing your website with the results you expect.