How to Find Backlinks for Your Website SEO

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How to Find Backlinks for Your Website


The rule is simple: if you want your business to show up in Google search results, you need backlinks! Businesses wishing to grow their online visibility—and by extension, sales—know that this is possible when all SEO criteria have been met. SEO can be divided into two main groups:

On-page SEO: This process focuses on optimizing on-site elements so that the website is indexed and crawlable by search engines.

Link Building: Obtaining high-quality backlinks pointing from reputable sites back to your website.

Of these two, link building remains the most time-consuming and deliberate SEO process. For one, site owners will want to gather many high-quality backlinks while remaining compliant with Google’s guidelines. Before websites can begin stacking high-quality backlinks, site owners have to identify qualified, high-quality websites with certain desirable traits. This process is called link prospecting and must be done correctly to yield the right result.

This piece will walk you through the steps involved in link prospecting and show you how to conduct it properly.

Link Prospecting—How to Find Backlinks for Your Website

Finding possible link prospects for your website is the first stage in link building. If you do link prospecting correctly, you’ll have a long list of potential target websites willing to send external links your way. Link prospecting involves researching niche-relevant websites, blogs, and forums and qualifying them based on specific metrics such as Domain Authority scores.

Being the first and most important aspect of the link-building campaign, it’s important that a website owner develop a solid link-building strategy from the start or everything else starts to crumble. A successful link-building campaign will typically go through three key stages, which we have highlighted and explained below:


Link prospecting is the art of finding link prospects (also known as link targets) for your link-building campaign. To undertake link prospecting, you must decide which link-building strategies you want to employ and which tools will be most helpful for you given the tactics you’ve chosen.

The main objective of this step is to locate potential niche-relevant sites that possess the authority and relevance required to raise the rating of your website. You’ll also want to check if the links on their websites are dofollow or nofollow links. You can use a link-building tool like Ahref to automate the process and make it effortless.


This is the process of qualifying the list of prospects you have acquired according to precise, qualitative metrics such as Domain Authority, the volume of outgoing links, and overall organic traffic.  Other qualifying factors exist, such as topical relevancy, which is not as clearly measurable as the above-mentioned but clearly has an impact on a website’s ranking.


Outreach is the process of reaching out to your link targets by sending highly customized emails to them. The link request will vary based on the target’s site and your reasons for wanting the link.

With all that said, it is not difficult to see the importance of getting link prospecting right. Obviously, without having a long list of high-quality targets, it’s certain that a link-building campaign will struggle to get a handful of dofollow links. Now, we will examine the exact steps to take if you want to find quality backlinks for your website SEO.

Action Steps for Finding Link Prospects

Link prospecting requires careful planning and research to identify link prospects with high-quality link-building opportunities to guarantee that your site appears on search engine result pages.  Here’s how to ensure your link-building effort is a success.

Step 1 – Choose a Link Building Tool to Use

The best link building tools come with a variety of useful features. You can find tons of metrics and filters to assist you find link-building opportunities for any website or URL. This includes discovering the number of inbound links the competitor’s site is getting and where they come from.

These tools come in many varieties and price points. You may also use a free backlink checker tool like Google Search Console or Ubersuggest, but they won’t give you as many in-depth insights as the premium tools would.

Step 2 – Set Your Backlink Benchmarks

Establishing the requirements that your backlinks must meet without any exceptions is the second step in the right direction. To help your overall SEO efforts and the health of your website, we have provided you with a brief reference from which you can build your backlink requirements below.

Domain Rating(DR)/Domain Authority(DA)

High DA/DR backlinks are more formidable and can boost your website’s ranks very quickly – we’re talking rating scores of 50 and above. However, obtaining backlinks from such high-authority websites can be difficult, so we recommend that you target sites with rating scores between 30 and 50 using your preferred link research tool. The backlinks will still be high quality and your site will have a good chance of ranking properly on search.

Niche Relevancy

Your list of link targets must be niche-relevant websites; the more relevant the website or particular blog post you’re targeting is, the better. Google scrutinizes pages linked from irrelevant connections; these links will hurt your website’s reputation and ranking, so you don’t want to get it wrong here.

Link Source

Some sketchy link sources exist solely to manipulate search engine results. Backlinks from these link schemes can attract serious sanctions from search engines, so you should make sure your target site isn’t engaging in them. If they are, then you need to steer clear of them or your site may be negatively impacted when the sites get sanctioned.

Screenshot of Google's link scheme guideline

Step 3 – Pick a Link Building Approach.

Now you have a sizable list of target sites; it’s time to build links. But first, you must decide what strategy you want to employ. There are three approaches to it:

  • Guest Posting: This is the practice of contributing articles to other websites with links pointing back to your own website.
  • Linkable Asset Campaigns: Here, you create a high-quality piece on your website, such as up-to-date research or infographics, and ask your target site to link to it. This strategy is known as the skyscraper link building approach.
  • Link Insertions: When you request a link insertion, a website links to a particular page on your website. Usually, you have to pay the website owner to insert the link into the desired page.


The many intricate processes involved in link building can be overwhelming when taken as a whole. But you can overcome your inner inertia by going through the process step-by-step, beginning with link prospecting.

But if you need to focus more on running your business, let Aussie SEO focus on making your link building campaign a success, so you can show up in search quickly.

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