How to Improve Your Website’s Ranking on Google in Brisbane
Every time a new customer sends you a message, calls, emails or physically visits a Brisbane business premise, it’s likely due to a search query ending with ‘this and that in Brisbane, or this and that near me.’
Do you know which Brisbane business gets the prize?
The one whose name appears in the top ranks of the first page of Google search results, also called SERP, or search engine result page.
The others? Well, they have to wait for those chance walk-ins of potential customers. And those don’t happen every day.
Defeat Your Competition with a High-Ranking Website
The difference between the two scenarios, of course, is that the winning business has a high-ranking website, achieved through local SEO (or search engine optimisation) via a local SEO campaign.
This high ranking results in increased organic traffic, and as a direct outcome, brings in new patronage.
How Can Your Website Rank Higher on Google?
Now, how can your Brisbane business’s website rank higher on Google? Is all that is necessary the right keyword research that hopefully leads to more organic traffic?
While keyword rankings are important, your website will still need optimisation specifically.
For your website to rank high on Google, it needs to be optimised. But, that’s not all of it either.
It needs to be optimised locally as well as organically. Why local, you ask? Isn’t it enough for my Brisbane business to rank high organically and nationally?
Well, yes and – no.
Your Business needs Local SEO Brisbane to Survive
Where does local SEO come in? Let’s begin with verified facts.