Is hiring an SEO Profitable for your Business/Company?
Search Engine Optimization has become a vital part of digital marketing. This is not surprising given how important it is for businesses to outperform competitors in the saturated online space.
Since the advent of the internet in 1983, it has grown to accommodate businesses of all types and sizes, and Australian businesses are not left out.
Why Search Engine Optimisation Is Important?
According to the Department of Prime Minister and Cabinet of Australia, over 25% of Australian businesses moved their businesses online within the first 3 weeks of the COVID-19 pandemic outbreak. And over 35% expanded their already-existing online businesses. This is possible because of the low-level barrier offered by digital platforms for businesses to take their offer online.
Given the number of Australian businesses online, how do you stand out? Using social media marketing, and giving competitive offers to your customers may help, but there is a lot more to do.
How SEO Affects Your Business Growth and Revenue
If the primary mode of communication between you and your customers is your website, then why not focus on putting it on google and other search engines’first page. Without sizable website traffic, your chances of gaining potential customers become slimmer.
To achieve this, you must put some strategies in place to make your site appear on search engines. And the set of strategies that help improve your site’s visibility is known as Search Engine Optimisation.
With the right SEO strategy, your website and its contents can appear higher in search results. Thereby making them a choice for anyone looking for a related service. This results in an increment in website visitors, and by extension – revenue.
Although there is much information on the internet to boost your knowledge of SEO, you may be unable to implement these strategies profitably, while running the day to day of your business.
And since hiring an in-house SEO team can be very costly, your best bet is to utilize the services of SEO companies like Aussie SEO.
When Should You Hire SEO Australia Experts?
You will need the service of an SEO company in Australia if you fall under any of the following categories.
You Are a Small Business: Unlike large businesses, small businesses have a lot to do to take their business online. There are more competitors, and any wrong move can affect a business’s SEO performance and revenue. Therefore, it is highly recommended for small businesses employ the service of SEO Experts for their digital strategy.
You Rank Low in Organic Search Results: If your web page does not rank high on a search engine, you need an SEO audit from an SEO firm. An SEO agency can examine your site to see why it isn’t ranking, and then perform search engine optimisation on your website. This way, your website will appear higher on search engine result pages, thereby improving your domain authority, and the overall visibility of your products and services.
Your Website Traffic Conversion Rate Is Poor: Conversion is the rate at which your website traffic makes a purchase, or takes actions that result in revenue/profit. If you use SEO analytics tools, such as Google Analytics, you can see the details of how your visitors take action. If your website conversion rate is below 5%, this is relatively low, and it indicates a poor SEO strategy
Poor website traffic conversion indicates that your web design or landing page isn’t user-friendly. Or you didn’t plan your content marketing strategy properly. You will need the help of an SEO professional to boost your local SEO campaign.
You Rely More Paid Ads than on Search Engine Marketing: Paid Ads, such as the PPC services offered by Google, or Google AdWords can deplete your income if you rely heavily on them. You shouldn’t make these services the main source of traffic to your website, especially if it is a relatively new business. On average, paid ads on search engine results pages only have a click-through rate of 1.91%.
This is not an impressive Stat. Google ads are only good if you have an online marketing strategy that ensures your conversion rates are good and that offers you long-term benefits. That way, you will be able to make profit from your expenditure.
In contrast, pages that rank higher in search results have an average click-through rate of 33.59%. This should be your aim since you won’t only acquire a sizable number of unique daily visitors, but likewise, your visitors are more likely to take actions that increase your business revenue.
To achieve this, you will need a good web design, content marketing strategy, and search engine marketing. SEO companies in Australia are the go-to source for such services. They are professionals with years of experience and can provide customised SEO solutions to suit your needs.
Why Hiring Local SEO Companies in Australia is Profitable
When you concentrate on local SEO, you make it easier for people to find your business in local search results. This is not always possible unless you hire the best SEO services in Australia to direct your SEO efforts.
The belief that search engine optimisation is as simple as inserting some relevant keywords in your website content is a misconception. In fact, many link-building strategies shared by self-acclaimed SEO experts will only harm your search visibility.
There is more to making your website rank higher in search results. Also, Google regularly changes its search engine algorithm, which makes previously known SEO strategies quickly obsolete.
Therefore, you not only need to be abreast with current SEO information to continuously improve your SEO strategy. But you equally need good technical SEO practices and know how to do keyword research to increase your online visibility and search rankings.
And except you have all the time to invest in improving your organic traffic, the importance of a dedicated team cannot be overemphasized. Given how relevant SEO improvements are for business growth, it is more profitable to hire SEO agencies for your business.