Which is better? SEO or pay-per-click? This question right here is probably one that a person looking to attract website traffic would have considered at some point.
SEO, an acronym for search engine optimization, and PPC, pay-per-click, campaigns are two methods of attracting potential customers to a website. SEO and PPC have their own unique pros and cons. In this article, we will look into the features of each method. Then, you’ll find out the better option.
The importance of ranking on top of search engine
It is the desire of every web owner to have their web page sitting pretty on Google’s first page. This is because 91.5% of your prospective customers visit websites on Google’s first page. Only a meagre 4.8% explore other pages.
This means that top-ranking pages have a higher probability of acquiring new followers than poor-ranking pages. For this reason, businesses literally fight to stay on top of the search engine results pages.
Each search engine has its rules. To rank on any search engine, you must play by those rules. Google, being the biggest search engine in the world, offers you two methods of outranking all competitors and getting on top.
The first method requires you to study how the search engine works and align your website to match what is expected. This is called search engine optimization. Traffic generated via this method is called organic search traffic. You can boost organic traffic by publishing quality content and blog post (content marketing), using relevant keywords in posts, optimizing your website speed, and so on.
The second method involves paying for a spot on the results page. Traffic generated through this means is called paid traffic.
Let’s have a more detailed look at each method.
What is search engine optimization?
SEO is a digital marketing strategy that involves implementing proven strategies and techniques on your website to make it a search engine favourite.
As earlier stated, search engines have their rules. These regulations are called search engine algorithms. Any website that consistently plays by the convention of an engine will become favoured by it.
Google, for instance, prefers fast-loading websites to slow ones. It also likes websites with regularly updated content.
What is pay-per-click
As the name suggests, it is a paid form of driving traffic to your website. When you pay for PPC ads, your webpage appears on top of search engine result pages with the word ad written in front.
SEO VS PPC
Here is the big question; should you opt for search engine optimization or pay-per-click marketing? To answer this question, we’ll need to answer some other questions first.
Which one attracts your target audience better?
SEO gives you the most targeted form of traffic. Assuming a user needs to find a 5-star hotel with a gym and spa. They make a search on Google with the keywords, “5-star hotel with a gym and spa”. SEO allows you to optimize your website for such key phrases.
Your website pops up when your keyphrase matches the user’s search query. Also, Internet users typically skip ads. As such, your website being among the organic search results gives it an edge.
Which is more cost effective?
Expect to spend at least $1500 on PPC advertising.
Which method has a long-lasting result?
The moment you stop paying for ads, traffic to your website drops. The answer to the question above is not hard to determine, then. Search engine optimization, on the other hand, may take a while to give you results. But when done correctly, you will reap its benefits for a long time.
Which one gives you more authority?
Wikipedia definitely rings a bell among several other websites. It is perceived as an authority website. SEO offers you the same opportunity. PPC doesn’t. Optimizing your website for search engines earns you a well-deserved spot on the SERP.
Should you hire SEO experts to drive organic traffic Instead of Paying for ads
You may need an expert to efficiently optimize your website for search engines. This is because search engines are dynamic and can change their algorithms at any time.
This means that the strategy that worked yesterday may fail today. Search engine optimization is a field of study on its own. Experts who are trained in the field are called SEO experts. They learn the gimmicks of search engines and optimize a website accordingly.
Fortunately, getting an SEO expert is more affordable than paying for ads. Google Ads requires a monthly budget of $1500 while optimizing for SEO could costs about $1000.
Appear on Google organic search results with Aussie SEO
Achieving higher rankings on Google and other search engines is key to improving your visibility. Whether by SEO or PPC, you can get a good position on the search engine results page and drive traffic to your website. However, traffic generated organically is the most targeted and healthy form of traffic.
It places your website as an authority in your niche and offers long-lasting results. To increase organic traffic to your website, call an expert. You can get the best out of SEO only when done correctly.
Aussie SEO comprises a team of digital marketing experts who are versed in the latest methods and techniques of ranking a website.