It’s no secret that thriving businesses in Adelaide succeed partly due to their solid web presence.
This is because the ability to make your website rank high in google search can bring you more business. Yet, it requires time and effort to plan and execute an effective SEO strategy.
After execution, the next line of action is measuring your results. The goal is to stay informed about which of your SEO efforts are working and which aren’t.
Of course, you don’t want to spend blindly on a strategy that isn’t working, so consistently refining your approach is crucial for succeeding in SEO, retaining clients, and showcasing the value of your offering.
In this post, we’ll explore the importance of measuring your website metrics and share the five key metrics you need to track to measure the success of your SEO strategy.
But first, let’s run through the importance of tracking your SEO metrics for success.
The Importance of the Success of Your Adelaide SEO Strategy
Tracking key metrics of your search engine optimisation (SEO) strategy lets you get valuable information about your website’s performance.
Analyzing them helps you decide if your SEO efforts are paying off.
Plus, tracking various metrics, such as organic search traffic, keyword rankings, backlinks, and conversion rates, keeps you informed about which aspects of your SEO strategy are working and which ones need fine-tuning.
But there are numerous metrics to track, and not all hold equal significance. If you want to get to the point and concentrate solely on five crucial metrics for success, dive in.
Tracking SEO Strategy Success: 5 Key Metrics
Here are the five essential metrics you should be tracking to measure the success of your SEO strategy:
1. Organic Traffic
The volume of users clicking on your web pages through search engine results constitutes your organic traffic.
An uptick in organic search results suggests that your website’s visibility through keyword rankings has improved. If not, you need to roll up your sleeves.
If you’re looking for reliable SEO Adelaide services to improve your organic traffic and gain a competitive edge, partnering with a reputable Adelaide SEO agency like Aussieseo is the way to go.
2. Click-Through Rate
Showing up on search engines is one thing, getting clicks on your website’s link is quite another. The click-through rate is the number of users who click on your website from SERP.
Suppose your site appeared 100 times in the SERP in a week, and ten people clicked on it.
In that case, your CTR is 10%. Using Google Analytics, an SEO company such as Aussieseo can track the volume of organic traffic generated by your SEO campaign.
Low numbers in this metric don’t necessarily mean your SEO campaign is not working.
It’s, instead, a chance to optimise your metadata, titles, URLs, and meta descriptions to increase your website’s visibility and draw in more visitors.
3. Keyword Ranking
The whole essence of SEO is to advance your website’s position in SERPs for relevant keywords. But what is keyword ranking?
It is simply the position of your website or page in the SERPs for a particular keyword.
The higher your website appears in search results, the more likely potential clients looking for your offering will see it.
Higher keyword ranking can lead to increased organic traffic, which comes to your website from unpaid search results.
Keyword ranking is affected by the quality of your content, backlinks, domain authority, and many more.
Luckily, you can leave all that hassle to the Aussieseo team. We will optimise your website and content to rank higher for keywords related to your location in Adelaide.
For example, if you’re a plumber in Adelaide, you’ll want to rank high for local SEO keywords like “Adelaide plumber” or “plumbing services in Adelaide.”
4. Bounce Rate
What happens when visitors land on your website? We’ll tell you: while some stay to enjoy its content, others leave in a hurry.
This is where tracking your bounce rate becomes crucial for your SEO strategy and digital marketing efforts.
Bounce rate refers to the percentage of users who leave your website without taking any further action or clicking on additional pages.
Tracking your bounce rate can provide valuable insights into the effectiveness of your lead magnets, content, and website layout.
As SEO specialists, we can monitor your domain’s bounce rate by device type (mobile or desktop) and track any recent improvements by analyzing your bounce rate over a specific period.
This information can help inform your search and Google Ads strategy for better search engine results.
5. Conversion Rate
Site visitors are great, but getting them to make a purchase, fill out a contact form, or sign up for a newsletter is even better.
Perhaps the most valid measure of an effective SEO campaign is how many visitors you can get to take a desired action. That metric has a name: conversion rate.
Your conversion rate reflects the effectiveness of your SEO tactics in generating revenue and driving business growth.
It measures the number of clicks your website receives from search engine results pages compared to the number of impressions.
A high rate indicates that your website is attractive and relevant to users searching for specific keywords.
There are many metrics to track to get a sense of the success of your SEO efforts: SERP visibility, website authority, backlinks, page speed, etc.
But if you’re pressed for time or need help figuring out where to start, focus on these five metrics.
Don’t let the overwhelming amount of metrics keep you from measuring the success of your SEO strategy.
If you need help improving your website’s metrics, let Aussieseo give you a hand with our range of professional SEO services.