5 link building strategies to get quality backlinks
As a business owner with an online presence, what strategies do you have in place to reach a larger online audience? The answer to this puzzle lies in getting your SEO right, especially when it comes to link building.
Link-building remains one of the top three needle-moving ranking factors Google uses today. That’s why brands that have figured out this part of the puzzle are getting all the attention and sales. Link building should be a component of your growth strategy; this is because good links can help your website get more traffic and draw in new visitors.
But let’s face it, link building is not a simple walk in the park. That’s why, in this blog post, we take a look at tried-and-true steps that you can add to your link-building campaign to get more links to your website. This way, you will increase your brand’s visibility and, by extension, sales.
A Successful Link-Building Strategy In 5 Steps
Although link building is challenging, it is one strategy you want to get right so you can pull in organic traffic for your business. And you need a better plan than the competition to succeed. To help you cut to the chase, we have provided the most useful steps proven to move the needle. Take a peek:
1. Use Social Media
With everyone now doing just about everything on social media, it’s an opportunity to put your brand out there. Even more, it’s quite easy to set up and manage social media accounts on various platforms (Facebook, Instagram, Twitter, etc).
But if you have a lot on your plate, don’t fret. Businesses typically outsource their social media management tasks to professional services like Aussie SEO. The goal is to be active so that your brand is always on the minds of users.
You will have to post new content regularly on the said social media platforms to achieve this. One good thing about social media is the tendency for great content to go viral as users share content they like with friends. That should be one of your goals. As a result, you’ll expose your brand to additional users, enhancing your brand’s overall visibility.
2. Create Round-up Posts
Round-up posts are basically a compilation of links from trusted sites that can serve as a resource page for web users. Round up posts usually have topics like these:
The 50 best travel websites
42 of the best agency websites
100 best cryptocurrency blogs and websites in 2022
The above are examples of round-up posts which you can model after. More often than not, someone will find your post useful and link to it. But most importantly, you want all the sites in the post to be high authority sites.
After it is written, use email outreach to get to the site owners you included. Chances are, they’ll be happy to give you a link for giving their sites some exposure.
3. Build Links Through Guest Posting
Building links through guest posting (also known as guest blogging) is the oldest trick in the book, and it is just as effective today. The concept of guest posting is simple: you create great content for another website in the same niche as you, putting in relevant links to pages on your website.
If the site owner likes it enough, they’ll publish it on their website—you get a backlink, and they get great content. It’s a win-win.
Naturally, you’ll want to find high-authority sites that are also relevant to your niche. The simplest way to do this is by using Google search operators to locate relevant websites currently accepting guest posts.
Sites with very high DA/DR scores may be difficult to land, so we recommend targeting sites with ratings between 30 – 50. This will give you a variety of sites to choose from and will easily boost your rating once you submit a guest post.
4. Use Broken Link Building
Dead links are bad for SEO, and a staggering number of active websites have them. Still in the spirit of doing favors, site owners will be happy to give you a backlink if you help them discover such links on their sites.
The site owner may agree to replace the broken links with your own resource page. Voila! You have a new backlink.
One of the perks of broken link building is this: when you want to replace a broken resource page with your own, you don’t always have to write an article from scratch; you may already have a relevant one on your website. So if you’re busy, you will find this strategy to be very useful.
But to replace broken links, you have to first find them. Many SEO tools like Ahref and Semrush feature a backlink audit tool for that purpose.
Though broken link building may seem like a lot of work, it is undoubtedly rewarding because in addition to receiving some link juice, the other website is also saved from looming penalties.
5. Create Link-able Content
By ‘linkable’, we mean really great content. The content can be blog posts, articles, infographics, instructional videos, research data, etc. Basically, anything that people love and perceive to be worthy of sharing falls under this category.
Authority sites love resource pages: webpages that offer helpful information on a particular subject.
Let’s say you just created an exclusive content about the best real estate deals in your locality on your website. You may suggest it to other authority sites who don’t already have something like that. If they like it, they will be happy to feature your link.
Making high-quality content that other websites would naturally want to link is a brilliant link building strategy, and can help you improve your brand and search rankings by attracting links from other trustworthy websites.
To spread the word and make your brand’s offering more discoverable, be sure to post it on social media platforms after you’ve created it.
Getting people who genuinely like what you offer on your website should be the aim of a good link-building plan. If your strategy works, you will be rewarded with a ton of traffic to your website. To make this the case, take advantage of the five top link building strategies we shared here.
At Aussie SEO, we take out the guesswork and give you solid results in your link building efforts by using the best SEO practices. Feel free to contact us if you need help with your backlinks.