Backlinks are one of the most powerful and effective Search Engine Optimisation (SEO) methods to supercharge your online presence in Adelaide.
By building links to your website from authoritative sources, you leave digital footprints of your brand’s expertise, authority, and trustworthiness.
All these search engines can track and up your ranking on search engine results pages.
You also attract potential customers who see your brand as credible.
A comprehensive Adelaide SEO strategy must include backlinks, alongside keyword research, on-page optimisation, and content creation.
Together, they effectively play to search engine ranking algorithms, which can help you establish a strong online presence, attract targeted traffic, and increase conversions.
Let’s talk about the role of backlinks in Adelaide’s search rankings and how you can create quality ones.
What Are Backlinks?
Put simply, backlinks are links on other websites that link to your website. They are also known as inbound links or incoming links.
Pages with large numbers of backlinks tend to rank higher on search engine result pages. Backlinks are of two categories:
Nofollow backlinks include a tag in the link that tells search engines to ignore the link. This means that they are not valuable or helpful in improving your search rank or visibility.
Dofollow backlinks pass on “link juice,” which is the value or authority of the linking website. Search engines like Google acknowledge the link, and it can improve your website’s search engine rankings.
How Do Backlinks Work?
Think of backlinks as votes of confidence for your website from other websites. Each backlink can be thought of as a voice that helps you climb the SEO ranking ladder.
In the same way a candidate running for office requires votes to win, your website needs backlinks from other reputable and relevant websites to demonstrate its credibility and authority.
How Backlinks Can Catapult Adelaide Businesses to the Top of Search Rankings
Did you know that back in the day, Google’s most important SEO metric was PageRank?
It was calculated based on the number and quality of backlinks pointing to a page; a higher PageRank meant a higher ranking.
While this metric has evolved into a broader range of SEO requirements, backlinks still remain one of the most important ranking factors that search engines consider.