How to Measure the Success of Your Brisbane Seo Strategy

You have taken steps to optimise your business website for major search engines to attract more organic traffic.

Now, the next important thing to know is how to measure the effectiveness of the SEO strategy you’ve adopted.

The whole point of search engine optimisation (SEO) is to improve your search engine rankings.

This allows your website to appear at the top of relevant Google searches or other search engines result pages.

This includes such activities as adding target keywords to your website content, using high-quality backlinks, and other on-page SEO techniques.

Every business adopts different SEO strategies for its needs. However, a good SEO strategy focuses on more than just on-page SEO.

It also includes content strategy, link building, and technical SEO like site speed, internal links and so on.

But after implementing such a strategy, how can you tell if your SEO efforts are yielding the desired results?

What are the signs that you’ve had a successful SEO campaign? This is what we will be looking at in today’s article.

Essential KPIs for Evaluating Your Search Engine Optimisation Success

When it comes to evaluating the success of your SEO strategy, there are some key performance indicators (KPIs) to watch for.

These can be used to understand how well your SEO strategy is performing.

In the world of SEO, KPIs are the metrics that provide insight into the performance of your SEO strategy and help you track progress towards your goals.

Scoring high in these areas is proof of SEO success.

Some of the major metrics include

• Organic traffic
• Conversion rate
• Bounce rate
• Time on site
• Pages per session
• Click-through rate (CTR)
• Backlinks
• Keyword rankings

We will go through each of them in detail below.

Organic Traffic

Organic traffic refers to the visitors your website gets from search engine result pages (SERP). It is different from traffic that comes from Google ads or boosted posts.

This means that your website appears in relevant searches when people search terms or keywords relating to your business and that people are discovering you more.

An increase in your site’s organic traffic is a very good sign that your on-page optimisation- such as including target keywords in your content- is working as planned.

Google Analytics can provide the information you need on your website’s organic traffic statistics.

Simply log on to Google Analytics then click on Audience > Overview > Add Segment > Organic Traffic, and then you can select the date range to view your organic traffic data.

Conversion Rate

After a visitor has arrived on your website, what they do next is very important.

If they take any action, such as filling out a form or placing an order, it adds to your website’s conversion rate.

The conversion rate is the percentage of visitors that take action after being directed to your website from Google search results.

An increased conversion rate means that not only are people visiting your site but some become customers/clients of your business.

Bounce Rate

Just as some visitors enter your site and make purchases, some others visit your site, linger for a few seconds, and leave, without visiting any other page besides the one they came in through.

This is known as the bounce rate.

To know if your SEO strategy is performing well, you should have a lower bounce rate and a higher conversion rate.

Time on Site

Time on site is the number of seconds, minutes, or hours a visitor spends on your website during a single visit.

A visitor spending more time on average with each session is a sign that they find your website very useful.

Pages per Session

This is the number of pages viewed by a visitor during one session.

Just like time on site, the number of pages a visitor views on your website during a session tells you how useful they find your website.

The more pages a visitor views per session, and the more time spent on your site, is an indication that things are moving in the right direction.

Click-through Rate

Another very important metric is CTR.

Click-through rate is the number of clicks that your website receives from search results divided by how many times the website was shown (impression).

This metric allows you to see how often your website is clicked whenever it appears on search engine results pages.

A good CTR would have a high percentage of clicks from a decent amount of impressions.

For example, if your site had 1,000 impressions and 400 clicks, that is a CTR of 40%, which is decent enough.

Backlinks

Backlinks are links on other websites that point to your website.

Another website owner could include a link to your website in their blog article or any other thing if they find the content on your website useful.

That way, visitors who visit that other site can be directed to your website once they click on the link.

Keyword Rankings

The aim of keyword rankings is to see what position your website takes for specific keywords in search engine results pages.

That is, whenever a specific keyword is entered on Google search, the position your website appears at, whether closer to the top or the bottom of a page.

That’s its ranking for that specific keyword.

Your website may rank higher or lower, depending on the keyword searched for. That is why it is best to test with as many target keywords as possible.

These are eight of the most important SEO metrics you should keep an eye on when measuring your SEO success.

Conclusion

Measuring the success of your SEO strategy is very important for your business growth.

The KPIs listed above are just some of the many metrics that can be used to track the success of your SEO efforts.

If you are a Brisbane business in need of a Brisbane SEO company to handle your business’s SEO, Aussie SEO is here to make things easy for you.

As a leading Brisbane SEO agency, we have the experience, expertise, and SEO experts to provide your business with the best Brisbane SEO services.

Our team of Brisbane SEO specialists will come up with a quality SEO strategy that would help your business accomplish its goals and needs.

Some of our services include SEO content strategy, SEO marketing, local SEO services, keyword research, Google My Business listing, and much more.

Whether you are a new business or you want to improve on your existing SEO efforts, let Aussie SEO handle SEO for you and drive the desired results.

Contact us today to learn more about our services and how we can grow your business with the power of SEO.