Why a Mobile-Friendly Website Design is Important for Adelaide Businesses

The smartest business owners understand the importance of moving with the times.

These days, consumers don’t look for information or interact with businesses the way they used to.

With a simple online search, your target audience expects to learn every necessary information about your company and its products or services.

The clincher is that more of those searches are being done on mobile devices today.

This means your business needs a responsive and mobile-friendly website that is easily navigable on mobile devices, regardless of type or screen size.

It also means you need an SEO agency that can get you there, and that’s AussieSEO.

We’re a top-rated Adelaide SEO agency with a track record of designing custom websites and increasing visibility for Adelaide businesses.

We achieve this through SEO strategy and digital marketing, among other SEO Adelaide services we offer.

So, from our wealth of experience, we’d like to show you the importance of mobile-friendly design for Adelaide businesses and how it improves a site’s search engine rankings.

But first…

What is A Mobile-friendly Website?

A mobile-friendly website is functional, accessible, and easy to navigate for mobile devices, regardless of screen size or device type.

The goal of a mobile-friendly site is to streamline the user experience (UX).

So, features of such sites, such as large slider photos and videos, are automatically resized or eliminated.

For specific devices, like smartphones, navigation menus are simpler, and the main Call-To-Action (CTA) takes centre stage.

Customers are constantly performing online searches for information on mobile, so if your site is not mobile-friendly or loads too slowly, you may lose their attention to your competitors.

This doesn’t have to be the case for your brand though. Just consult with our experts to get the right web design solutions.

Why Is A Mobile-friendly Site Important For Your Business?

As an Adelaide business owner, having a mobile-friendly website is important for several reasons.

We’ve highlighted the most important ones below:

1. Mobile-friendly Websites Rank Higher in Major Search Engines

Search engine optimisation efforts are mainly to make websites rank higher in search engine results pages.

However, whether you try off-site SEO or social media campaigns, there’s only so much your SEO strategy can achieve.

Other companies offering SEO services may not tell you this, but having a mobile-friendly website is vital for your business’s online visibility.

Google search ranking now gives precedence to websites that are responsive to mobile devices over those that aren’t.

Google has altered how it ranks search results through an algorithm modification since 2019. So now, mobile-friendly sites perform better than others in search engines.

2. Mobile-friendly Websites Provide a Good User Experience for Site Visitors

Website visitors, especially smartphone users, may leave your site for a competitor’s if yours is hard to use on mobile devices.

As a result, your site could experience high bounce rates, send a bad signal and thus lower your ranking in Google and other search engines.

The best SEO experts understand that if your website offers a positive mobile experience, users are more likely to stay on it longer and visit more web pages.

They may even become more inclined to convert into paying customers due to the positive user experience your site offers.

Aussie SEO’s experts can help you create a mobile-friendly site to give your visitors the best user experience.

3. Most Online Searches Are Done on Mobile Devices

Almost everyone owns a smartphone, and they constantly use them to search for information online.

According to Google, this explains why mobile-friendly sites are crucial to a successful SEO strategy.

If most people look up stuff online with their mobile devices but your website doesn’t offer a mobile-friendly experience, it means you’re losing the bulk of your potential customers.

So, it makes sense to increase your customer base through the smooth user experience that a mobile-friendly business website provides.

Get a Mobile-friendly Website Design with Aussie SEO

Of course, it’s important to pay attention to local SEO, off-page SEO, social media marketing, and other effective SEO strategies to get ahead in terms of visibility.

However, these efforts may not make much difference if your website is not properly optimised for mobile searches.

So if you’re an Adelaide business owner ready to transform your website into a mobile-friendly one, reach out to our expert SEO specialists.

Mobile-friendly sites are the new normal, don’t get left behind!