Why Local Businesses in Adelaide Need SEO

When you are looking for the closest local business to satisfy your food cravings, fix your broken phone screen, or order a cake for a friend – how do you find it?

Launch a Google search, right? You are not alone.

A study conducted in 2020 revealed that 93% of consumers used online searches to find a local business, and 88% of people who found a local business online called in or visited within 24 hours.

That’s not all. There was a 900% increase in ‘near me’ searches over a period of 2 years. In fact, we could go on forever with local SEO stats in Australia and worldwide.

The point is this: any business that serves a specific physical location or a geographical area must have an effective online local SEO strategy.

The reason isn’t far-fetched. Local SEO improves the online visibility of businesses.

If you own an Adelaide business and would like to attract local customers, this article is for you.

What Can Local Search Engine Optimisation Do for Your Adelaide Business?

This is a famous question among Adelaide business owners.

Adelaide has one of the most competitive local digital landscapes and getting to the top of Adelaide’s SERPs (search engine results pages) is tough.

Although you do not have to be on top of every search query, you do have to be noticed for the right ones.

That’s basically what it means to be ranked on Google search. People see your business as an option when they search. But how do you get there, you ask?

This is where local SEO comes in. A Local SEO Adelaide strategy helps your business target specific keywords and showcases your business before potential customers.

Here are some other benefits :

Local SEO Helps You Connect with People Looking for Your Product/Service

Chances are people are already searching for your product or service. It makes sense to help them find you quickly.

A potential customer may specify a city, business location, or ZIP code in the search query to get specific results. One example is ‘a myotherapist in Adelaide’.

Even if a location is not specified, search engines like Google and Bing can understand a search intent.

If it thinks the searcher needs to find a close business, it brings up local businesses.

For instance, a search for ‘dry cleaners’ will bring up a local business listing even though no location was specified.

If you have harnessed SEO services and optimized your website properly, your business will show up along with other local businesses.

Local SEO Improves Ranking on Search Engines

Local search results take up a lot of space on the results page. It often ranks on top of the organic results.

Searches done on a mobile device shows even more local results. This is because the majority of queries people search for on phones are believed to have local intent.

Being on top of the results pages allows you to be more visible and improves your ranking on the SERPs especially if it is done by an SEO expert.

This success in search rankings increases the chances of attracting more traffic to your site and business.

Local Search Engine Optimization Increases Business Revenue

Optimizing your website is one powerful method of increasing your cash inflow.

With a good Adelaide local SEO strategy that should include local keyword research, you’ll rank for relevant keywords, resulting in better local market visibility online.

Although not everyone who visits your website will buy from you, the chances of getting a new customer are higher.

With the influx of new customers, an increase in revenue is automatic.

Should You Hire an Expert for Local SEO Services?

Now you know that local search engine optimization gives your website an opportunity to draw new customers.

Better still, we can say it gives your business a smaller playing field, where it has a bigger chance of becoming the star player.

Letting your business website appear in the local search results typically involves setting up a business profile like the Google My Business page.

It also involves on-page and off-page optimisation. These activities are best carried out by SEO experts, also called SEO specialists.

An expert understands the digital landscape and can develop a local SEO Adelaide strategy for your business.

Also, they are up to date with search engine algorithms and can help you adjust to them.

Search engines change their algorithms regularly in a bid to satisfy their users.

Google, for instance, makes over 500 changes to its algorithm each year. While some changes are minor, others may result in a noticeable demotion in search engine rankings.

This is where an expert is necessary and even vital. He or she follows the trends and twerks your website when the need arises, using sound SEO techniques.

Conclusion

Search engines are the first stop for customers in search of products and services everywhere.

With this in mind, you need to optimize your business website using SEO tools for local search.

New customers, higher rankings on the results pages, more organic traffic, and more revenue are some of the desirable benefits.

However, Google and other search engines have special rules for ranking pages. Your business also needs to have online marketing strategies to rank.

If your business is located in Adelaide, look no further.

Aussie SEO already has proven strategies to help you reach your target audience. We will also run a local SEO Adelaide campaign to attract traffic to your business.

Contact us right now, and see what an effective SEO strategy can do for your business.