7 Reasons Why You Should Hire a Local SEO Expert

Australia lists over 2.5 million local businesses. About half of these businesses own websites through which they connect with their customers.

This means the competition to rank on Google and other search engines are stiff.

More than ever, businesses are striving to surpass local competitors and attract local customers within their geographical region.

With millions of websites online, if you’re an Australian local business owner, you’re certainly asking how to reach new customers.

Local SEO is one of the most efficient ways to do that today.

Local SEO Meaning

It is the process of optimizing a website until it attains higher rankings for local searches.

But here is the big question entrepreneurs ask: Should I hire a local SEO expert?

Well, the choice is yours- although a wrong decision has grave consequences. In this article, we have listed 7 reasons why you should partner with an SEO expert.

Why should I Hire a local SEO expert?

Services offered by an SEO professional include:

• Running a local SEO campaign
• Optimising your Google My Business listing
• Creating valuable localized content
• Optimising for mobile search
• Keyword research
• Getting positive reviews
• Optimizing title tags
• Adding meta descriptions, and the list goes on.

So we see that hiring an expert comes with lots of potential benefits. Here are reasons why you should hire an expert instead of getting all these done yourself.

SEO Experts Understand Search Engines Better

This is probably the most apparent reason why you need to get a local expert.

The Cambridge dictionary defines an expert as

a person with a high level of knowledge or skill relating to a particular subject or activity.

An SEO guru has in-depth knowledge of local SEO tools and strategies, which can work for your local business.

They know who your competitors are and how to outrank them. Experts also understand Google guidelines for your specific location.

Search Engine Optimization is Dynamic

Mastering search engine algorithms will take a lifetime.

This is because the global SEO landscape is always changing and search algorithms are constantly updating.

In fact, Google changes its search algorithm about 500 to 600 times every year. That’s roughly twice every day.

Although some changes have little or no impact on the Search Engine Results Pages, others are significant and must not be ignored.

For instance, Google rolled out its mobile-first indexing in 2019 since most users access the internet with mobile devices.

This essentially means that Google now uses the mobile version of a site as the primary version and not the desktop version.

High-ranking websites that weren’t mobile-friendly lost their positions on the results page. This is just one of the many updates.

Keeping up with these changes requires countless hours of research and strategizing.

Unless you run an SEO company, you shouldn’t spend so much time keeping track of the latest search engine updates.

In the same vein, ignoring these updates will stagnate your online growth. This is where an expert comes in.

S/he keeps track of all the changes and knows which local SEO strategy to employ.

Improves your Online Presence

Having a solid online presence is more important than ever.

Customers search the internet for products, services, and businesses.

Even if you run your business in a physical location, a strong online presence can bring more clients or customers to you.

The easiest way to achieve this is by hiring an SEO pro.

Such professionals are trained to run local SEO campaigns, help you reach your target audience, outrank other websites, and update your business profile.

They can also help your business attract organic traffic and become visible on local search results pages.

Avoid Making Mistakes

Making mistakes is a normal part of the human experience. However, it is better to learn from the mistakes of others.

An authority in SEO has probably made all the digital marketing mistakes that there are. So there’s no need for you to make them yourself.

As you can appreciate, SEO is quite a delicate field. A small misstep could harm your online reputation and reduce your position on the organic results page.

There are rules and regulations guiding the SEO landscape. A professional knows all the rules and can guide you to follow them.

Understand Google Analytics

Google Analytics is the most popular web analytics tool on the market.

It helps you to understand the behavior of your potential customers so you can discover all you need to know about the visitors to your site.

The information you get helps you to shape your business strategy.

Despite the benefits of Google Analytics, though, small businesses avoid it, mostly because they do not understand it.

This is another reason why small businesses need an SEO specialist on their team.

The experts not only understand the tool, but they also know how to create a local SEO strategy using the information derived from analysis.

Reach your Business Goals Faster

Most businesses have goals, which are what they aim to achieve at the end of a set period of time.

However, reaching a business goal is sometimes a tough row to hoe.

It requires fully focussing on important aspects of the business like production, decision-making, planning, and so on.

An SEO whizz handles your online presence and helps you focus on other business aspects.

Increase your Revenue

Part of what an SEO pro does for your business is employing on-page and off-page optimization techniques.

These techniques improve your position on online search results and attract more customers.

Most of the customers may never have heard about your business otherwise. This in turn increases your revenue.

Choosing the Right SEO Team

If your website has not ranked on search engines, it’s probably because you haven’t got the right SEO professional.

Our team in Aussie SEO will use a proven local SEO plan to improve your local rankings.

A partnership with our team will mean more traffic, more customers, and more revenue. Contact us right now.